The new ‘Impulses by Tendence’ area provides answers to questions that European retailers ask every day against the background of the ever faster pace of digitalisation. The fair and the industry will come together at this special area to present examples that every business can implement and show efficiently. By staging brand experiences, the retail trade generates new impulses – supported by ultra-modern technology, such as apps and the internet.
At a special joint area with stages and workshops, retailers learn how they can increase sales and attention for their businesses at the point of sale, supported by and presented with new products from participating exhibitors. But that’s not all: thanks to the interactive app, the trade-fair experience will be extended until the next edition of Tendence for everyone attending the fair.
The Premium Partners include market leaders, such as ASA, Blomus, Elo, Eva Solo, Jähn and Koziol. Other leading companies have announced their intention to take part.