12.11.2009 Tendence at the end of August again from 2010

Majority vote by Tendence exhibitors and visitors for the traditional August timing

Tendence, International Frankfurt Autumn Fair, will return to its traditional dates at the end of August from 2010. With this decision, Messe Frankfurt Exhibition GmbH is complying with the majority vote of the Tendence Strategy Commission.

The basis of the recommendation and the subsequent joint decision are the results of the extensive poll of exhibitors and visitors conducted by Messe Frankfurt in recent weeks. Around two thirds of exhibitors and visitors polled recommended a return to the traditional early autumn dates. Thus, Tendence 2010 will be held in Frankfurt am Main from Friday, 27 August, to Tuesday, 31 August.

“In these difficult economic times, planning certainty has top priority for the trade and this is to be seen in a more conservative ordering policy with orders being placed at shorter notice. In view of the new and unequivocal results of this poll, Messe Frankfurt has once again decided to take the initiative. We have, therefore, accepted the vote and recommendation of the Strategy Commission and are moving Tendence back to its traditional time”, says Dr. Michael Peters, member of the Board of Messe Frankfurt GmbH, explaining the move.