Events: Highlights

Personal Shopper Foyer of Halls 5.1 / 6.1  Many celebrities would not be trend setters were it not for their personal shoppers. These professional buyers and consultants sift through the brand and fashion jungle systematically and regularly and, using their sound sense of style, put together a preliminary selection of products for their customers during their expeditions. The Personal Shoppers of Tendence Lifestyle 2007 do a similar job with representatives of 5.5 designers in Paris and Atelier Satyendra Pakhalé in Amsterdam having visited exhibitors of the lifestyle event well in advance of the fair. From the range of products seen, each firm of designers has chosen the ideal product mix for an imaginary customer, which they will be showing in two cubes located opposite each other in the foyer of Halls 5.1. and 6.1. From these presentations, trade visitors will be able to see what fully styled consumer worlds look like and gain great inspiration for their own businesses.

Simple Light - HfG + WMF Work in Progress – an intermediary report Hall 6.0 C40 "Every problem solved is simple", said Thomas Alva Edison (1847 to 1931), the discoverer of the thermionic effect. Finding simple solutions is also the task of the students of the Simple Light inter-university competition at the Academy for Design (Hochschule für Gestaltung – HfG), Karlsruhe. The initiator and supervisor of the project, Professor Hansjerg Maier-Aichen, describes the task as follows: "For Simple Light, participants conduct research into basic lighting and prepare design solutions that range from plain candles to innovative, high-tech illuminants." Simple Light is held in cooperation with WMF AG, which is internationally renowned for cutlery, knives, kitchen accessories and coffee machines. At present, the German company is extending its activities into the home segment and, in this connection, supports student projects. The 'intermediate report' on the occasion of Tendence Lifestyle presents the winners of the preliminary round, including prototypes of luminaires and lighting objects, advanced ideas on lighting and extended lighting concepts. Micro-architecture Lounge Project of Kassel Art Academy Hall 6.1 A90 People say that a room is to be found in the smallest hut. In line with this sentiment, Kassel Art Academy (Kunsthochschule) presents exclusive lounging in cosy micro-worlds at Tendence Lifestyle. The extraordinary project under the supervision of Oliver Vogt, Professor for Industrial Design, consists of several 'mini-architectural elements' that can be entered and offer room for two to six people. The elements are furnished with seats and products designed by students. New and familiar ideas have found their way into the modular lounge formed by the various elements. A cube, which has already made its debut, is the 'guest room', a collage of painted dwelling space and genuine products that the student recently presented on an international tour. The result is small spaces for great chilling out! FORM 2007 Galleria 1 South In light and airy Galleria of Frankfurt Fair and Exhibition Centre, the judged FORM 2007 exhibition presents new and innovatively designed products from the complete range to be seen at Tendence Lifestyle. The competition was initiated by the German Arts and Crafts Association (Bundesverband Kunsthandwerk e. V.) and skilfully forms a link between arts and crafts, handicrafts, industry and design. The exhibition, which has been organised jointly by the Association and Messe Frankfurt, offers visitors a topical overview of the most important developments and new products covering the spectrum from high-grade industrially made products to original, hand-crafted works of art. Special area of the Federal Arts & Crafts Association (Bundesverband Kunsthandwerk e.V.) Galleria 1 Representatives of the arts & crafts sector take account of consumer demand for individual, unmistakable products. In the centre of the Galleria, they present creative, hand-crafted products in the special area of the Federal Arts & Crafts Association (Bundesverband Kunsthandwerk e.V.). The special show is in the immediate vicinity of FORM 2007, the judged design exhibition with new products distinguished by innovative design taken from the overall range to be seen at Tendence Lifestyle. The competition, which is organised by the Federal Arts & Crafts Association, creates links between arts & crafts, the handicrafts trade, industry and design. The exhibition is organised by the Association in cooperation with Messe Frankfurt and gives a topical overview of the latest developments and new products in the field of high-grade industrial and hand-made products, including articles that are both striking and unique. Hessian State Prize for German Arts and Crafts at Tendence Lifestyle Awards ceremony at Frankfurt Fair and Exhibition Centre at 7 p.m. on 27 August The Hessian State Prize is one of the most important and long-running honours for German arts and crafts. For 57 years, it has been awarded to products distinguished by outstanding design that also comes up to the expectations of a work of art. From the earliest days, the endowed Hessian State Prize has been presented during the world's biggest consumer-goods fair in the autumn. This year, the ceremony will be held on the Monday evening of the fair, in the presence of Undersecretary of State Klaus-Peter Güttler of the Hessian Ministry for Economics, Transport and State Development and the Members of the Board of Management of Messe Frankfurt. The Encomium will be given by Prof. Dr. Felix Semmelroth, Councillor for Cultural Affairs of the City of Frankfurt am Main. Trend shop - Greeting Card wonderful changeable Hall 3.1 B54 A shop concept with variety - presenting and selling greeting cards flexibly. A project of Taurus-Kunstkarten GmbH, Brackenheim and MT modern times GmbH, Bielefeld TROIKA Junior Design Hall 6.1 D90 Presentation of the competition Choaxa Galleria 0 Special presentation of chocolate by DT Colleciton

Areas for relaxing and communicating Reading Lounge and Play Area for Design Visitors will find design of the highest standard not only at the exhibition stands of Tendence Lifestyle: from this year, the new Reading Lounge in Hall 6.1 will hold a stock of home and design magazines for reading and pleasure. The modern lounge is part of a design concept by Veit Streitenberger, within the framework of which the Frankfurt-based designer invites visitors to give way to their play instinct or to satisfy their need to communicate or obtain information. Thus, around a large board, which forms the centrepiece of the area, he has arranged several attractive reading islands and the Designers' Playground, which form a trail with unusual trend games, such as indoor mini golf, door-frame table tennis and water table soccer. Also part of the communicative play area is the micro-architecture of Kassel Art Academy, in which visitors seeking peace and quiet can take refuge for a while. Creative Garden Hall 6.1 A90 / B90 / C90 designed by students of Kunsthochschule Kassel with Prof. Oliver Vogt, Magazine Boulevard, Designers playground Home Lounge Hall 6.1 A01 Also in Hall 6.1, H.O.M.E., the international home magazine, offers visitors the chance to chill in style with refreshing reading in its lounge in Hall 6.1. Easy Balance Hall 8.0 C52 It is easier to work if you are relaxed. In the Easy Balance wellness zone, visitors can indulge themselves on the spur of the moment or by appointment: after a professional foot-zone reflex or shoulder/neck massage, discovering the latest trends at Tendence Lifestyle is sure to be a piece of cake. Gastronomic Highlights Matterhorn Lodge Hall 4.2 E51 / Hall 4.0 D51 High peaks, fresh air, après ski – for many people, holidays in the mountains mean the best in relaxation. Hence, it was only a question of time before "all the trappings of Alpine life" found their way into the fashion and interior-design scene. At Tendence Lifestyle, designer Martin Metz has interpreted traditional themes, such as mountain huts, Alpine style and backpacking, for the Trend Café in Hall 4.2 and taken them into the modern world. To this end, it has carefully re¬juvenated them and transferred them colourfully, boldly and surprisingly easily into the 21st century. Thus, his Matterhorn Lodge will be a welcome port of call for weary fair hikers who can relax over a tasty snack in a stimulating environment. Café Blooms Foyer of Halls 6.2 and 4.2 For flowery and light refreshment between meals: welcome to 'blooms'! In the foyer of Halls 4.2 and 6.2, designer Petra Strickstrock has created a wonderful display of flowers – graphically and oversized. Additionally, the roof terrace will be open and offer a matching summertime garden feeling. Café Italiano Hall 8.0 Cafe in Italian style. Café Klick Hall 8.0 Cafe with internet access News Café Hall 8.0 Cafe with international newspaper Vitality Bar Hall 8.0 Fresh juice and fruits Bamboo Garden Halle 9.1 C41 / C45 Catering with asian dishes Rotary Club Members Meeting Saturday, 25 August 2007 from 1:00 p.m.  Restaurant Trilogie / Hall 3.1 International trade fairs offer the ideal setting for maintaining contacts and making new ones with business people from all over the world. In this connection, the Rotary Club Frankfurt am Main and Messe Frankfurt GmbH have planned a Rotary Meeting. A warm welcome is extended to all members of the Rotary Clubs to take part in this meeting.

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