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Tendence Trends 2018/2019
Individual, sustainable and creative are all words that sum up the trends at Tendence 2018. This launch into the second half of the year has clearly shown that there is no longer one single trend. The fashion is for whatever pleases – and that offers a great deal of scope for creativity, experimentation and humour.
Final report: 2:0 for innovativeness and internationality
The consumer-goods business is and will remain an impulse business – this was once again evident from the spectrum to be seen at this year’s Tendence. Around 20,000 trade visitors from 82  countries – including five percent more visitors from outside Germany than last year – made new contacts, ordered the latest products for their businesses and gathered innovative ideas and impulses for a competitive future.
Consumer-goods fair rethought: Tendence 2019
The completion and consequent availability of Hall 12 offers new possibilities for 2019 onwards. Tendence is taking advantage of this opportunity to adapt the structure of the trade fair more closely to the various forms of trade and the different purchaser groups.
The summer must-have: Tendence 2018
Retailers need innovative assortments, appealing product presentations and sustainable customer loyalty programmes to attract more consumer attention against fierce competition in the trade. With new ideas, special presentations and collaborations, Tendence from 30 June to 3 July 2018 will generate impulses for the sector and offer visitors innovative solutions for a competitive future.
Results of the 2018 IFH Study: Online shopping the driving force of the trade in the future, too
Where do consumers shop today and where will they do so in the future? How can the conventional retail trade take advantage of the opportunities of digitalisation to be successful tomorrow? ‘Status Quo – the retail trade in Germany’, a study conducted by IFH Cologne on behalf of Messe Frankfurt reveals that the dynamism and mobilisation of the internet will continue to exert a modifying influence on shopping processes and customer interests.
Messe Frankfurt online accreditation for Tendence will be available on time for 2019. Please obtain your accreditation beforehand. You will then receive your press pass as a PDF file.
At Tendence, we publish short studies which are highly notable for retailers. These management reports are for free.