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That certain something: Tendence Academy presents exciting expert insights and relevant practical tips

Mar 26, 2018

The event programme for the European retail trade is a plentiful source of inspiration and offers relevant impulses for in-store displays and shop-window dressing, help in getting started in the online business and tips for deducing trends from social tendencies.

How to make a successful start in the world of e-commerce, Sitewards – Lars Ax, at Tendence 2017
How to make a successful start in the world of e-commerce, Sitewards – Lars Ax, at Tendence 2017

Practical business tips for retailers will be offered at the stage in Hall 9.1. In German and English, experts will explain the best e-commerce strategies, show how to compile attractive assortments and discuss aspects of jewellery and fashion. The lectures will be followed at 15.15 hrs on the Saturday and Sunday of the fair by half-hour workshops at which visitors can find out how to produce a mood board.

It is well worth looking at the complete complementary programme, which is attached as a PDF.

On the internet

You will find further information and high-resolution photographs at :




Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017

For more information, please visit our website at: I I

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