All press releases

Creative ideas and relevant practical insights: Tendence Academy

Apr 10, 2019

Retailers can look forward to a programme of events that offers a wealth of inspiration, with plenty of creative ideas for store design, support in customer communication and sales strategies. It is also a number one destination for retailers and service providers wanting to expand their expertise in web shops and online marketing. Talks will be held on the Style City stage in Hall 8.0.

Tendence Academy, Hall 8.0
Tendence Academy, Hall 8.0

A wide range of helpful and interesting talks will take place on all three days of the trade fair, on the Tendence Academy stage. Specialists will be expressing their ideas on topics such as retail digitisation, placing orders in the future, social media, store displays and a variety of flower arrangements. They will also be presenting the best e-commerce strategies and demonstrating how to put together attractive product ranges – all on the stage in Hall 8.0.

Tendence will be held from 29 June to 1 July 2019.

On the web

Further details and images in print quality can be found at


Tendence – ideas for the future of the retail trade combined with the must-haves of the season

Logically arranged by retail channel, lifestyle and target group, Tendence (29 June to 1 July 2019) takes its cue from the needs of consumers. It therefore enables retailers to compile their product ranges in a highly focused manner and to implement them in their own stores, ensuring the success of their business. As a consumer goods trade fair, Tendence demonstrates the latest trends and products in interior design, home accessories, gifts, jewellery, fashion and lifestyle. Retailers benefit from a wide range of inspirations to support their sales as well as a powerful complementary programme. Tendence is the platform for new products, presenting trends for winter and Christmas. At the same time, it is a good opportunity for anyone wanting to place orders in good time for their spring and summer collections.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at 30 sites and generates an annual revenue of around EUR 715* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

Further details from:

* Provisional key figures for 2018

Messe Frankfurt uses cookies to provide you the best possible browsing experience. By using our services, you consent to our use of cookies. More information