Influencer marketing is currently the fastest growing discipline in the marketing sphere. Once dismissed as a short-lived trend, influencer marketing is now seen as the future of target-group communication and a component part of the marketing mix of many companies. Messe Frankfurt is catering for the associated rapid growth in demand for information and the opportunity to exchange ideas with the ‘BlogUps’ initiative.
Blogger and digital influencers can hold in-depth discussions, conduct interviews and make valuable contacts to representatives of the sector in the heart of the fair, at Stand C50 in Hall 11.0. To this end, the initiative deliberately refrains from offering a series of case studies or self-presentations and instead puts the focus on networking and the personal exchange of ideas and information between bloggers and Tendence participants whereby the exchange of information with exhibitors and buyers, not to mention direct access to product information, provides topical input for segment-specific content, as well as insights into trends and innovations in the consumer-goods sector.
As in 2017, BlogUps will be organised in cooperation with Michaela Hoechst-Lühr who, with her successful herzelieb.de blog ranks among the best-established food bloggers in Germany. Together with other renowned and experienced bloggers, including Filiz Odenthal of filizity.com, Daniela Müller of cozy-and-cuddly.de and Mark Müller of das-hat-mark-gemacht.de, they will discuss cooperation opportunities with other bloggers, digital influencers, retailers and exhibitors, as well as exchange ideas and discover new trends.
On the internet
You will find further information and high-resolution photographs at : https://tendence.messefrankfurt.com/frankfurt/en/press.html.
Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017