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New creative design freedom

Jun 12, 2018

New materials and technical developments are giving rise to new creative options for designers and artistic craftspeople. During his guided tours of Tendence, Professor Hansjerg Maier-Aichen will examine the influence of these developments on modern product design.

Professor of design Hansjerg Maier-Aichen during a guided tour of Tendence
Professor of design Hansjerg Maier-Aichen during a guided tour of Tendence

What creative freedom arises from experimenting with new materials and working methods? Which product innovations and new creative approaches does this generate? In his guided tours of Tendence on 30 June and 1 July, professor of design Hansjerg Maier-Aichen will focus on these questions. “Particularly interesting in this context are design highlights and the extent to which these product innovations can shake up the spectrum of products currently on the market”, says Maier-Aichen, who not only lectures on product design at the University for Design in Karlsruhe (HfG) but is also an internationally renowned designer and artist in his own right.

His search for new creative opportunities will also take him to the Tendence Talents. In two sponsored areas – Modern Crafts and Accessories and Jewellery – young designers and artistic craftspeople present their latest design concepts and product solutions.

Other stops will include the new Paper & Friends area and the exhibition FORM 2018 – Form Crafts and Industry. “Arts and crafts have gained significantly in popularity over recent years thanks, inter alia, to young, imaginative designers with great handicraft and technical skills, whose unique designs inspire customers to buy and collect their products”, says Maier-Aichen.

During his tours of Tendence, he will also conduct brief interviews with representatives of selected companies, as well as point out examples of outstanding products and explain their design quality.

Three guided tours for representatives of the press will be held during Tendence 2018:

Saturday, 30 June, 15 hrs
Sunday, 1 July, 11.00 and 14.00 hrs

The tours will be held in English and last about 90 minutes. Meet at the Tendence Press Centre in Torhaus, Level 4.

Tendence 2018 takes place from 30 June to 3 July 2018.

On the internet

You will find further information and high-resolution photographs at :


Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017

For more information, please visit our website at: I I

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