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A desire for more: increase sales with the right impulses

May 17, 2018

Special product presentations are great magnets in the retail trade. At the Tendence Village from 30 June to 3 July 2018, eight renowned brands show how retailers can increase their sales with the right mix in their shop. Buyers from garden centres and DIY markets can also gain inspiration from the EFSA trends (European Floral and Lifestyle Product Suppliers) at the new Trend Showcase in Hall 8.0.

The Village at Tendence
The Village at Tendence

Ways in which presentations at the point-of-sale (POS) can turn interest into an intention to purchase are shown by Cedon, Designimdorf, Donkey Products, Gift Company, Good old friends, Nogallery, Paperproducts and Werkhaus in the Tendence Village in Hall 11.0. “The Village brings together eight potent brands with lots of ideas and new collections at the same location. With the Village, we give visitors the chance to take a short break from the hustle and bustle of the fair, as well as present our latest products and stimulate an interactive exchange of ideas and information between customers and companies”, says Tobias Pommerich, Marketing Director, Paperproducts Design GmbH.

In the Village, the companies show not only trends and new products but also creative ideas for the point-of-sale – from product placement to assortment compilation – which makes the Village not only a great source of inspiration for buyers but also a point of contact with the emphasis on the exchange of ideas.

EFSA at Tendence
EFSA at Tendence

EFSA trends for the coming season

For florists, Tendence is a wonderful source of inspiration offering a host of highlights and exciting supplementary product lines. Visitors looking for something extraordinary for their business will find the complete spectrum of the new decoration and furnishing trends for indoors and outdoors in Hall 8.0, Europe’s biggest exhibition hall.

In the EFSA Pavilion in Hall 8.0, visitors will also find the latest trends for the 2018/19 autumn / winter season. The new Trend Showcase has been designed exclusively for Tendence and shows four different colour and style tendencies. The EFSA trends have held an established place in the market for many years and are a source of inspiration for retailers from all over the world. The EFSA members taking part – Capi Europe, Edelman, Esschert, NDT International, Ter Steege and Van Der Leeden – show their collections and new products for this season. For example, buyers from garden centres and DIY markets can gain optimum inspiration for the coming year and place their orders on the spot. And, visitors needing a short break, can relax and enjoy a drink in the lounge in the heart of the EFSA Pavilion.

Tendence opens its doors again from 30 June to 3 July 2018.

On the internet

You will find further information and high-resolution photographs at :


Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017

For more information, please visit our website at: I I

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