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"Outdoor collaboration": Tendence meets gardiente

Apr 12, 2018

At Tendence, from 30 June to 3 July, retailers will find the must-haves of the season as well as clever ideas for outdoor living. At the same time, gardiente, which is taking place from 1 to 3 July in Wallau, will be showcasing trendy new products, including garden furniture, parasols, BBQ accoutrements, textiles and accessories. So that trade visitors to both fairs have a clear added value, the two events are collaborating to offer a range of services, including a free bus shuttle.

Because the fairs are working together, visitors can visit both Tendence and gardiente and get even more inspiration for the point of sale. "Collaborating with gardiente will bring many synergies, and this means new possibilities for both events. Trade visitors will be able to benefit from a more diverse range of outdoor living products. We are looking forward to working with gardiente in the longer term", says Philipp Ferger, Group Show Director, Tendence.

Jens Frey, Managing Director, MUVEO GmbH, also thinks collaboration is the right move: "The fact that the fairs run concurrently and the locations are near to each other brings several opportunities for both formats. We are therefore very pleased to be working together and we are convinced this enables us to offer our trade visitors a clear added value. In addition to an even more diverse product range, buyers will also be able to find all the relevant new products for the new season at an early stage."

The entrance tickets for the two fairs are valid for both events. In addition, a free bus shuttle service for trade visitors will run between Frankfurt and Wallau, providing a quick and comfortable connection between the two locations.

On the internet

You will find further information and high-resolution photographs at :


Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017

For more information, please visit our website at: I I

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