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Tendence.Impulse - guidance on 'being innovative'

Mar 19, 2018

Online retail offers many things, but not everything. With a few clicks of the mouse, you can browse through the whole range of products on offer, find detailed information, and order from the comfort of your own home. What it does not offer is qualified advice and the opportunity to touch. This is something that only the retailer on the ground can provide, as well as many other things: elements of surprise, an experience and entertainment.

Comings and goings: the Tendence.Impulse special area is open to all trade visitors.
Comings and goings: the Tendence.Impulse special area is open to all trade visitors.

It remains exciting to see how stationary retail will develop in the future. From 30 June to 3 July 2018, the international consumer goods fair Tendence will be demonstrating various avenues, in the special Tendence.Impulse area in Hall 11.0, including ways in which the retail trade can make their customers’ lives faster, simpler and, ultimately, more beautiful. The name says it all: Tendence.Impulse serves the retail trade as a source of inspiration and ideas for appealing to customers at the point of sale (PoS), particularly in terms of table and decoration themes.

Tendence.Impulse is not a new feature. Introduced at Tendence in 2017, it has grown out of its infancy and is being continuously developed.

Impressive: the newly designed Tendence.Impulse area provides an appropriate setting for innovations.
Impressive: the newly designed Tendence.Impulse area provides an appropriate setting for innovations.

Live and in colour: the Tendence.Impulse special area

Once again this year, the special area in Hall 11.0 will be the analogue core. It is where there will be information, training and interaction on the main theme: 'creating shopping experiences'. In four different sections, the area will provide its trade visitors with the ideal platform for coming into contact with industry representatives and an expert audience.

In the Point of Event area, it will be all about implementing innovative concept solutions at the PoS. Among other things, retailers will give their own accounts of how they have been able to develop creative ideas with the online impulse.tool, in order to stage their own sales events perfectly. Valuable expert advice on retail promotions and targeted sales pitches will also be on the agenda.

There will be plenty of opportunity for professional discourse in the Live Tool area, with workshops and a variety of talks for open discussion of different approaches to the main theme: 'creating shopping experiences'. In the Social Media area, there will be graphic and practical presentations by bloggers and marketing experts, where retailers will be able to find out about what needs to be considered when using social media and how they can transform themselves from latecomers to digital forerunners. The Hospitality area, designed to create an inviting atmosphere, will offer the ideal platform for networking or taking stock of things.

One tool - many benefits

The digital core is the impulse.tool online platform. It offers registered retailers the opportunity for professional planning and implementation of their own stationary product range and service expertise, so they can create effective sales impulses.

"Many retailers registered last year and, with our continued expansion of impulse.tool, further retailers will join them. All I can say is: it’s worth it, because the Tendence tool offers the opportunity to carry on implementing the 'creating shopping experiences' theme consistently for 365 days a year, after Tendence is over", says Philipp Ferger, Group Show Director, Tendence. Expansion of the digital platform with additional features, including users’ success stories and experiences, regular email newsletters on innovations and trend forecasts, and competitions, will bring further added value.

On the internet

You will find further information and high-resolution photographs at


Tendence – international trade fair for consumer goods

Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017

For more information, please visit our website at: I I

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