In the heart of Hall 11.0 will be the new address for stationery and printed products at Tendence. The Paper & Friends area will be showcasing calendars, greetings cards and postcards, as well as gift books and notebooks, in inspiring surroundings. "With the clearly focused content and careful choice of exhibitors, we will be offering stationery, gift and lifestyle shop owners a product mix that is diverse, but where everything goes together", says Bettina Bär, Director of Tendence. "With its date in early summer, Tendence presents an ideal ordering platform, particularly for calendars and greetings cards, as well as the whole range of Christmas stationery products." Stationery companies such as Ars Vivendi, Adeo Verlag, Coppenrath Verlag, Dumont Kalenderverlag, Lagom, Pabuku and Paper Moon have already expressed interest in exhibiting their products in the new stationery area.
Paper & Friends is being curated and designed by Angelika Niestrath. She is an expert in supplementary product ranges and displays and by no means unknown in this field. She already has many years’ experience in developing and implementing innovative exhibition concepts and, among other things, is working with Paperworld and the Frankfurt Book Fair. "Paper & Friends will present the different product ranges as an attractive package, like a concept store for specialist retailers", says Niestrath. "What is more, the imaginative design of the stands will generate impulses for creative product displays in shops."
On the internet
You will find further information and high-resolution photographs at : https://tendence.messefrankfurt.com/frankfurt/en/press.html.
Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017