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Tendence 2019 and Pioneers of Lifestyle: four days of concentrated expertise and networking

May 14, 2019

After a successful première in 2018, the Pioneers of Lifestyle conference will again bring the industry together, with inspiring discussions and mutual learning at the Messe Frankfurt Forum. Following immediately after Tendence, on 2 July 2019, the conference will provide start-ups, brand manufacturers and retailers with workshops and keynote talks and also with opportunities to exchange ideas about their impressions and the latest trends at the trade fair.

Philipp Ferger, Tendence Group Show Director, at the POL 2018 kick-off event.
Philipp Ferger, Tendence Group Show Director, at the POL 2018 kick-off event.

Exciting success stories, glimpses behind the scenes and plenty of inspiration: 2 July 2019 will be the second time that pioneers of the lifestyle industry will meet for the Pioneers of Lifestyle conference (POL) at the Messe Frankfurt Forum. Scheduled for the day after Tendence 2019, this event will bring together 450 decision-makers – high-street and online retailers as well as start-ups and corporates.

“In 2018 numerous commercial businesses in the service industry, the retail trade, the digital world and consulting received valuable inspiration at this event, helping them to gain a profile for the future. Following such a successful début, we are very pleased that we can continue with Digital Apartment GmbH in the same format this year,” says Philipp Ferger, Tendence Group Show Director and co-initiator of the conference.

Combining a visit to the trade fair with the conference

Unlike last year POL 2019 will be a one-day event that takes place immediately after Tendence. Collaboration with the Frankfurt Hotel Alliance has made it possible for all conference participants to book an additional night on 2 July from as little as EUR 79. The four participating 4-star hotels are H4 Frankfurt Messe, Intercity Frankfurt Hauptbahnhof Süd, Marriott and Mövenpick. All four hotels are within walking distance of the exhibition grounds. Bookings can be made on the Tendence website, in the section Planning & Preparation. As the conference is held immediately after the trade fair, exhibitors and retailers will have an opportunity to combine both events and to round off their time in Frankfurt with interesting conversations and insights into the future of their industry. Running under the motto “Let’s Talk about the Future”, there will be a range of highly interesting speakers again in 2019, such as Alexander Graf (Spryker), Emine Heuter (Frau Hansen) and Sebastian Heinz (Foodboom). The evening will finish in style with a talk by celebrity designer Guido Maria Kretschmer.

Start-ups: Four days of concentrated expertise and networking

Start-ups will find it particularly worthwhile to spend an extra night in Frankfurt. This is because the combined events will give lifestyle start-ups four days of concentrated expertise and networking, including the Tendence Academy with best practice insights on store design, start-up assistance for online traders, and dedicated POL Masterclasses on social media marketing, design thinking and brand building. Moreover, the conference will feature numerous networking sessions where young entrepreneurs can have conversations with important decision-makers. Further details of ticket prices and the programme of this year’s POL are available at

Tickets at an exclusive price: first come, first served

Tendence offers specially discounted tickets – not only to its own visitors and exhibitors, but also to all other Messe Frankfurt customers. These tickets are limited in number and available from The tickets provide access to the one-day POL conference, including keynote talks, networking sessions and food as well as admission to all three days of the Tendence trade fair.

Interested in a combined admission ticket at an exclusive price? Why not send an email to to receive a link and password for the purchase of a ticket?

Tendence will be held from 29 June to 1 July 2019. Pioneers of Lifestyle 2019 will be held the day after the trade fair, on 2 July 2019.

Tendence – ideas for the future of the retail trade combined with the must-haves of the season

Logically arranged by retail channel, lifestyle and target group, Tendence (29 June to 1 July 2019) takes its cue from the needs of consumers. It therefore enables retailers to compile their product ranges in a highly focused manner and to implement them in their own stores, ensuring the success of their business. As a consumer goods trade fair, Tendence demonstrates the latest trends and products in interior design, home accessories, gifts, jewellery, fashion and lifestyle. Retailers benefit from a wide range of inspirations to support their sales as well as a powerful complementary programme. Tendence is the platform for new products, presenting trends for winter and Christmas. At the same time, it is a good opportunity for anyone wanting to place orders in good time for their spring and summer collections.

On the web

Further details and images in print quality can be found at


Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at 30 sites and generates an annual revenue of around EUR 715* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

Further details from:

* Provisional key figures for 2018


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