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Opportunity for a grand presentation. Apply for the promotional programme Talents by 19 March 2020.

17 Dec 2019

It’s one thing designing creative and contemporary products – but it’s another to present them at a large trade fair. The promotional programme Talents is Messe Frankfurt’s way of supporting creative designers and young studios in design, artisan crafts, jewellery and fashion accessories as they take their first steps onto an international platform. The next opportunity to take part will be in the summer, at Tendence (27 to 30 June 2020). Applications can be sent in any time between now and 19 March 2020.

Promotional programme Talents at Tendence in Frankfurt. Photo: Messe Frankfurt.
Promotional programme Talents at Tendence in Frankfurt. Photo: Messe Frankfurt.

The curated promotional programme Talents is aimed at students, young design studios, craftworkers and goldsmiths with or without trade fair experience. “It’s very much on our hearts to offer a real chance to promising newcomers. This is why our Talents programme supports not only very young applicants such as university graduates, but also more experienced participants who have had some initial success in their niche and are now wanting to go one step further,” says Philipp Ferger, Tendence Group Show Director.

Talents will be an integral part of Lifestyle Design in the Style City (Hall 12.0) at Tendence 2020. Running under the heading Modern Crafts & Jewellery, Talents will be ideally placed next to another crowd puller: the exhibition of the prestigious design competition Form.

Participants in the promotional programme in Frankfurt receive a free space in the Talents area, PR work and hands-on support from the experienced trade fair team. “We deliberately invest in the coming generation, as they enliven both our industry and our trade fair. Both sides have been benefiting from this for nearly 20 years now,” says Philipp Ferger. In summer 2019 he welcomed 25 Talents who created links between the crafts sector, industry and lifestyle. Tendence is purely a specialists’ trade fair. As the new-products platform for the second half of the year, it showcases the latest trends and products in furnishings, home accessories, gifts, jewellery, fashion accessories and leisure for the coming winter and Christmas season. It also provides a preview of the first spring and summer collections.

Apply now.

Anyone who is interested in taking part in Talents is welcome to apply with their unique items, limited series and prototypes by 19 March 2020.

Messe Frankfurt Exhibition GmbH
Ms Emine Disli
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 7575-6915

The application form can also be downloaded from

Tendence will take place from 27 to 30 June 2020.

On the web

Further details and images in print quality can be found at


Tendence – ideas for the future of the retail trade combined with the must-haves of the season

Logically arranged by retail channel, lifestyle and target group, Tendence (27 to 30 June 2020) takes its cue from the needs of consumers. It therefore enables retailers to compile their product ranges in a highly focused manner and to implement them in their own stores, ensuring the success of their business. As a consumer goods trade fair, Tendence demonstrates the latest trends and products in interior design, home accessories, gifts, jewellery, fashion and lifestyle. Retailers benefit from a wide range of inspirations to support their sales as well as a powerful complementary programme. Tendence is the platform for new products, presenting trends for winter and Christmas. At the same time, it is a good opportunity for anyone wanting to place orders in good time for their spring and summer collections.

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Background information about Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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