Visitors to Tendence benefit from the diverse offer: inspiring expert lectures, workshops on special-interest topics, special shows and an array of industry events.
Concept Store Inspirations
Concept store, the recipe for success. But what does it take to generate lasting customer interest in the bricks-and-mortar trade in this age of online shopping? At the ‘Concept Store Inspirations’ area, the coming Tendence shows step-by-step how retailers can find an unmistakable concept for their business.
More inspiration: exciting concepts, attention-grabbing design and lots of new ideas. In the Concept Store Inspirations area you’ll find an array of exciting products in a contemporary setting – curated by Claudia Hain. The guided tours will be held daily at 11.00, 14.00 and 16.00 hrs. On fair’s Tuesday, at 11.00 and 14.00 hrs.
Paper & Friends
At the perfect time of the year for ordering calendars, Paper & Friends comes with an inspiring product mix of calendars, cards, stationery and gift books from well-known brands and innovative newcomers. The area is curated by Angelika Niestrath, initiator of the Nonbook Area at the Frankfurt Book Fair.
How do I present a promotion correctly at point of sale? How do I create an interactive customer experience and increase the footfall in my store? How do I offer my customers a lasting shopping experience? Discover the Tendence.Impulse sales promotion project at the fair.
With the FORM competition, Tendence together with the Bundesverband Kunsthandwerk has created one of Germany's most prestigious design awards. What's more, the associated annual exhibition provides plenty of additional excitement. Manufacturers and buyers will find here a preview of the latest design trends, as well as the opportunity to meet designers in person at the fair.
In the Modern Crafts & Jewellery area, young and dynamic designers exhibit their products and show which trends will inform the future of innovative design.Apply now for talents 2019
New impetus and shopping impulses will be generated by the ‘Village’ presentation. Eight leading companies – Cedon Museumshops, Design im Dorf, Donkey Products, Good Old Friends, Gift Company, Paperproducts Design, Reisenthel Accessoires and Werkhaus – will demonstrate how products can be arranged effectively at the point-of-sale.
Pioneers of Lifestyle
Pioneers of Lifestyle is the frist congress for strategies and exclusive insights for the lifestyle industry. On two day innovators, startup companies, industry professionals and experts will meet up at Tendence’s new Pioneers of Lifestyle Congress. In a series of lectures and workshops, well-known speakers from Germany and elsewhere will be exploring best-practice models in the lifestyle industry. The themes under discussion include Digitalisation, Service, Retail and Product.
A separate admission ticket is required for participation in the Congress.