The optimal structuring of Tendence into target-group-relevant categories offers in-depth guidance to buyers and enables them to find new products quickly and efficiently.
Here visitors can explore the idea of the concept store, which has taken over an entire hall for the first time and is organised into different sections. In the ‘Urban’ section visitors will find a cool, metropolitan style. The ‘Cosy’ section presents a country style. In the ‘Modern’ section, visitors will be greeted by clear designs and colours. The ‘Earth’ section offers a mix of ethnic style and folklore. The ‘Adventure’ section presents a funky world – ironic and edgy. The areas are marked with different pictograms.
Hip street style that is informed by Scandinavian influences and retro trends.
Modern Scandinavian style meets purist design, country house and rustic chic.
Straightforward, lively and decorative style with clean shapes and colours, oriented towards a mainstream audience.
An inspiring mix of ethnic, folklore and colonial products for an environmentally aware and mindful target group.
A treasure trove of “trash deluxe” – laced with a generous touch of irony and picking up on social and political themes. With a large souvenir area.
In the Moment Market, manufacturers of mainly decorative and gift items showcase their offer for every occasion throughout the year.
In the Sunshine State, buyers will find decorative products for the spring and summer of the following year aimed at the high-volume trade.
Design City groups together all products from the upper market segment, with classic designs in the ‘Elegant’ section and modern purist designs in the ‘Pure’ section.