The clear structuring of Tendence into target-group-relevant categories offers detailed guidance to buyers and enables them to find new products quickly and efficiently.
Here visitors can discover the concept store idea for the first time concentrated in an entire hall, yet subdivided in different areas. The Urban area displays a hip, urban style. The Cosy area presents a country style. In the Modern area, clear forms and colours attract visitors. The Earth area displays a mix of ethnic style and folklore and the Adventure area represents a funky world that is ironic and edgy.
In the Moment Market manufacturers of mainly decorative and gift articles showcase their offer for the whole year and every occasion.
In Sunshine State, buyers of high volumes can find decorative products for the spring and summer of the following year.
The Design City pools all the products from the upper market segment, with classic designs in the “elegant” area and modern purist designs in the “pure” area.