Regardless of location – a hip factory building or a tiny gift shop around the corner – the decisive ingredients for a successful concept store are a coherent blend of products and a matching presentation concept. Events and activities also help make the shop attractive for customers. But that’s not all. Something else is required to ignite that all-important spark of interest: a very personal touch. And exactly what this means will be explained by home and lifestyle expert Claudia Hain at the ‘Concept Store Inspirations’ area during Tendence from 30 June to 3 July. “At Tendence, we give retailers the ideas they need to arrange their shops, so they reflect their personalities and are, therefore, unmistakable”, says Claudia Hain. The Munich-based lifestyle specialist is the creative mind behind the presentation in Hall 9.0.
There, visitors will find two different ideas for concept stores: ‘Deep Blue’ and ‘Mountain High’. “We show that a clearly formulated idea is essential to develop a concept for the whole shop”, says Hain. “To this end, we present creative examples that are easy even for smaller retailers to put into practice.” The special show also takes up the omnipresent subject of digitalisation. Thus, depending on the orientation of the business, it could be worthwhile considering accessories for smartphones and tablets as part of the assortment. A social-media concept for the shop can also be part of the renewal process.
During guided tours of the area, Hain will explain how retailers can proceed in setting up a concept store so that classic sales space can develop into a customer magnet through new, individual retail concepts.
The tours will be held throughout Tendence: from Saturday to Monday at 11.00, 14.00 and 16.00 hrs and on Tuesday, the last day of the fair, at 11.00 and 14.00 hrs.
On the internet
You will find further information and high-resolution photographs at : https://tendence.messefrankfurt.com/frankfurt/en/press.html.
Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017