Living is increasingly relocating outside into the fresh air. Balconies and terraces have been an extension of the living room for a long time. And they are also the places where people increasingly surround themselves with fresh greenery and beautiful accessories. The Outdoor Living area will put garden plants on display with outdoor lifestyle products - in an exhibition space between the Galleria and Hall 10, and in the F11 area outdoors. "The special exhibition concept makes a visit to the area a genuine experience. A feeling of well-being on our balcony is not just demonstrated in a theoretical way: it can be experienced in practice - and there are more exhibitors and products this time than previously. The area has developed into a unique selling point for Tendence. It is an ordering platform and, first and foremost, an impulse generator for the point of sale", says Bettina Bär, Director of Tendence.
In Frankfurt am Main, from 30 June to 3 July 2018, Tendence will be showcasing how every open space – whether it be a micro-balcony, a roof terrace, or a park-like garden, can be filled with life. For the second time, Tendence has commissioned 2Dezign from the Netherlands to stage an exclusive exhibition concept. Visitors will be given inspirational ideas and acquire impressions of best practice for customised product presentation of plants, outdoor furniture and outdoor accessories, etc. The area is nearly fully booked by, among others, Blooming Walls, Goedegebuure Natural Decorations and Pad home design concept, as well as new exhibitors DECO Gasgeräte, outTrade and Simply Best.
On the internet
You will find further information and high-resolution photographs at https://tendence.messefrankfurt.com/frankfurt/en/press.html
Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, tableware, kitchenware, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500 employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary figures for 2017
- Better living in the open air - the Outdoor Living area at Tendence (pdf, 173 KB)
- Outdoor Living Areal at Tendence (jpg, 1 MB)